Successful innovation involves creating more valuable experiences for users and customers. The course covers fundamental concepts and methodologies for experience-based innovation, drawing on design and creativity frameworks to fully understand customer experiences. Course activities include exercises and a project to practice innovation and “design-thinking” tools and techniques in a business context. Students will address relevant strategic perspectives for designing innovative products and services through case studies and other managerial readings with practical business applications. The course emphasizes the importance of a multi-disciplinary approach to experience, such that the course is suitable for students in all disciplines with an interest in innovation.
- Instructor: Staff, __